BetPokies Editorial Guidelines
BetPokies is an online platform where Aussie players can find reviews on online casinos, payment methods, game providers and more. Our main principles include unbiasedness, transparency, and gambler safety. Therefore, every casino published on our website has gone through a multi-staged check process. On this page, you can learn more about our process of reviewing casinos.
Team
We strongly believe that one expert cannot perfectly understand all topics, which is why the BetPokies team has writers and editors who specialise in different gambling areas. Therefore, several different experts are involved in writing each review.
When hiring a new member of our team, we are more likely to give preference to someone who has experience in a particular field. For example, an ex-employee of online casinos or betting services, as well as financial or payment institutions. These people know the nuances of gambling or payment methods in casinos.
How Editors Evaluate Content Quality
We'd like to share one of the criteria that our editors use to review and evaluate content before it is published.
| Areas | What should you pay attention to? | Number of data points |
|---|---|---|
| Safety | Experts must analyse security issues, as online casinos must adhere to responsible gambling rules, be licensed, and use SSL encryption. We evaluate audit transparency, ease of use of betting limits, reputation, and whether the casino has won awards. | 17 |
| Games | When we write about casino games, it's important to describe their quantity and quality. We expect the best Australian online casinos to offer at least 700 games in various categories: different types of pokies, including jackpots, table games, live casino, etc. We always pay special attention to casinos with exclusive games, appealing bonus systems, and high-quality filtering systems. Also, our experts check if there are any problems with games - freezing, the convenience of button placement, etc. | 7 |
| Software | Different gaming providers offer different opportunities. It is important that experts choose the best ones. We care about the reputation of the provider and the absence of problems with its product (games). It is equally important to know whether the provider is legal in Australia. We analyse dozens of software providers, including well-known names like NetEnt, BGaming, and RTG. We try to add unique, useful tips about internal bonuses or other features to our content. | 6 |
| Bonuses | We stand for openness and honesty. Often, players do not read the terms and conditions of bonuses and, therefore, get a negative experience. Our experts write frankly about the fact that online casinos write in a small, inconspicuous font. It is important for us that players know everything about the bonus: is it free, what is the wagering requirement, and is there any point in receiving such a bonus? | 12 |
| Payment methods | Information about payment methods is very important because it directly affects the player's finances. The BetPokies experts must pay attention to at least 10 popular payment options (PayID, NeoSurf, AstroPay, etc.). Other important factors are low minimum deposit/withdrawal limits, no fees, and the ability to withdraw winnings. | 10 |
| Other | Creativity and initiative. In addition to the above areas, our experts should provide additional, valuable information that can help the player. This may include customer support, hidden bonus requirements, or life hacks that will help players win more often. | 15 |
"Number of data points" is the number of points that editors pay attention to when evaluating a text. For example, "Games" has 7 points. It can be about the variety of pokies, availability of pokies with high RTP, bonuses in games, game performance, etc. Until the editor checks the compliance with all the points, such content will not be published on the website.
Content Accuracy
BetPokies is a team of professionals who collect information about gambling and present it in an easy-to-understand manner. We rely exclusively on reputable or official sources, and we communicate directly with game developers and casino operators to obtain data that we can verify from at least two reliable sources. Prior to publication, our content goes through a quality control process, which we describe in the section "How Editors Evaluate Content Quality". Our reviews must also offer proper citations and genuine value to the reader.
Data Accuracy in Bonuses
Not only does the BetPokies team maintain direct communication with casino brands to stay updated on any changes regarding promotions, but we also have a monthly budget that helps us test new bonuses and ensure they work properly.
Accuracy of Payment Information
Before providing any information about payments in online casinos, we consult official sources and keep in touch with the casino brands we promote. This way, our writers update reviews as soon as any changes in payment systems are made.
Data Accuracy for Software Information
Information on game providers is sourced from official channels or direct communication. In our reviews you can see proven information about providers’ certifications, accolades and regulatory compliance matters.
Impartiality and Autonomy
As an affiliate website, our goal is to remain impartial. We are not interested in deceiving our readers. Therefore, after we receive any financial offers from gambling operators, we first conduct our own investigation to ensure they are licensed and secure. Our experts also must check whether a casino corresponds with its own advertisement and has no pitfalls that can affect gambling experince.
Originality and Uniqueness
It is important for us that the content is original and uniquely written. We do not use artificial intelligence services such as Chat GTP and others. It is crucial for us that the text is original, valuable, and useful. If any author tries to use such a service or in any other way influence the quality of the content, they will be fired.
Stylistic Elements and Tone
After new writers join the BetPokies team, they undergo special training. They learn how to stay unbiased when writing reviews and avoid hyperbole to promote a particular casino. It is very important for us to provide honest information and describe both positive and negative aspects of online casinos, game operators, payment methods, etc.
Responsible Gambling Practices
BetPokies advocates for responsible gambling. In every our review you can find recommendations on how to stay away from addiction. However, we also make sure that casinos follow the responsible gambling rules. Our experts ensure that operators provide built-in limits (session time, deposit, and loss limits) and have a warning section about the possible harm of gambling.
Satisfying the Intent
Our authors write content for real readers, not for search engines. We focus on meeting the needs of players. When analysing and writing content, each author asks himself the following questions:
- Does this content really answer the player's request?
- Did the player learn something new for himself?
- Does this content differ from competitors that did not write many important details?
- Can the author confirm or deny certain facts?
- Is the content written for people, not search engines?
- Is the content convenient and easy to read?
- Is the content useful?