Emma edits trust and policy pages on BetPokies and keeps review language aligned with how the site actually works: disclosures, corrections, and responsible gambling framing. She is the person who cuts unverifiable “tested and approved” claims and asks writers to say what was checked and what was not.

Her background is magazine and digital editing rather than casino PR. That shows up as plain language, fewer superlatives, and a preference for pages that help readers self-exclude or get help when gambling stops being entertainment.